Nella Vera is an arts marketing and audience development specialist.
She is the current Director of Marketing at BFV Management and oversees marketing and sales for Feinstein’s/54 Below (“Broadway’s Supper Club,”) as well as all of the company’s theatrical ventures including the long-running sensation STOMP. She previously headed marketing for the company’s Broadway productions of The Encounter, starring Simon McBurney, and The Parisian Woman, starring Uma Thurman.
Prior experience includes serving as a Group Director for Broadway’s largest advertising agency, Serino/Coyne, as well as consulting work for various organizations. From 2012 to 2014, she was the Director of Marketing and Communications at Theatre for a New Audience, where she was part of the executive team that opened a new theater in downtown Brooklyn. Prior, she was the Director of Marketing at The Public Theater where she oversaw marketing, advertising, sales and audience development for five theaters in the Public’s downtown space, as well as Shakespeare in the Park and Joe’s Pub. Other experience includes positions at New York’s award-winning Signature Theatre Company, Center Theatre Group in Los Angeles, the Flea Theater in Tribeca, and Manhattan Theater Club. Nella also worked at Broadway’s very first full service marketing firm, FourFront Press & Marketing, in the very early days of Broadway marketing.
She is an Adjunct Professor at NYU and Brooklyn College, has lectured at Yale and Columbia, and served on the Marketing Committee of the League of Off-Broadway Theaters. A prolific speaker and presenter, she served on the committee for the National Arts Marketing Project Conference for several years and was part of Americans for the Arts New Community Vision Advisory Committee. Nella is a proud graduate of Georgetown University and received her MFA in Theatre Management from Columbia University. She is on the board of her beloved WATERWELL, a civic-minded theater company founded by Arian Moayed and Tom Ridgely. When she’s not obsessing over the arts, Nella is a certified spinning and yoga instructor.